Mar 20, 2015
CTI Expands Thermochromic Colors for Plastics Industry
Indicators Display Unique “Hot & Cold” Advisories to Consumers
COLORADO SPRINGS, Colorado U.S.A. - - Chromatic Technologies (CTI) has announced the availability of all Pantone® colors for the company’s new “PowerCapsules™” thermochromic plastic technology. The new CYMK colors, as well as the PowerCapsules technology itself, are manufactured in the United States.
PowerCapsules were unveiled by CTI in November 2014 and are the result of the company’s breakthrough chemistry which includes thermochromic color concentrate pellets. PowerCapsules offer customers the benefits of an enviable let-down ratio, temperature indication, and powered by new technology that drives vibrant color and UV stability, all combined with U.S.-based manufacturing.
“This explosion of color capabilities is an exciting addition to the plastics industry,” explained Patrick Edson, chief marketing officer for CTI. “Manufacturers throughout the world can now provide a unique dimension to their products in whatever shade or tint they want - - the colors they seek are literally unlimited.”
CTI’s PowerCapsules™ have been qualified in such popular applications as polypropylene (PP), high-density polyethylene (HDPE), polystyrene (PS) and polyethylene (PE). PowerCapsules serve to enhance the consumer experience across a diverse range of products including QSR utensils, soda closures, ice cream spoons, baby bath toys, coffee lids and soup bowls. Among plastics utensils, an estimated 40 billion are used every year in the United States alone. PowerCapsules are also recyclable and are free of bisphenol A/‘BPA-free.
Since brands sell products in plastic, aluminum, cardboard, glass, shrink, labels and cups, they need suppliers who can take an idea and stretch it across any packaging format and support it globally. “We know that brands are very frustrated with the suppliers who only offer a solution for a single packaging format. This is a big hole in the market until we succeeded with PowerCapsules,” Edson continued.
In the United States alone, plastics comprise the third-largest manufacturing industry with a volume over $374 billion dollars annually. The U.S. plastics industry employs nearly 900,000 individuals. Additionally, over 33 percent of plastics in the United States today are earmarked for packaging applications (making plastics the largest market). Domestic demand is expected to increase, while in Europe, packaging accounts for nearly 40 percent of plastics demand.
About Chromatic Technologies Inc.
CTI is the world’s largest manufacturer of thermochromic packaging material, conducting business in more than 50 countries. It was established in 1993 in the dorm room of a Cornell University chemistry major, Lyle Small. As president of CTI, Mr. Small has driven the considerable growth of CTI’s capabilities and committed the company to an aggressive research and development program that successfully allows CTI to provide custom innovation incubators for major brands worldwide.
Since its founding 22 years ago, CTI (www.ctiinks.com) has been dedicated to improving lives “through chemistry that alerts, protects and surprises.” As the world’s largest manufacturer of thermochromic inks, CTI uses its ink technology to convey messaging, be it an indication of hot or cold temperatures, or an extension of the product’s brand. CTI chemistry also provides photochromic, black light, glow-in-the-dark, social media activation, security protection, and is also inventing new methods for bacteria detection and cancer treatment.
CTI’s innovations can be found on products from such companies as Anheuser-Busch, Coca-Cola, Coors, Fanta, Hallmark, Heineken, Monster Energy, Mountain Dew, Pizza Hut, The Smart Lid and Tuaca Liqueurs.
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Additional Product Visuals Available at: www.thermochromicplastic.com
Chief Marketing Officer
Chromatic Technologies Inc.
1096 Elkton Drive, Suite 600
Colorado Springs, Colorado 80907 U.S.A.
MERIT Media Relations
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