Established brand in the athleisure footwear segment seeks equity round.
Xero Shoes
Broomfield, Colorado
Lena Phoenix – lena@xeroshoes.com
Design and manufacture range of shoes based on principles of natural movement, barefoot biomechanics, and minimalism; patented soles and ‘foot first’ designs on top provide unique, natural wearing experience. $1M; equity
Footwear is a big business, with global footwear industry annual revenue of $52B. Men’s & Women’s athletic shoes are 30% of that, or $10B, domestic. 25% of that is “other”, including sandals — $7.4B (https://www.statisticbrain.com/footwear-industry-statistics/)
A bit more detail: The markets for which our shoes and sandals are targeted are growing. The outdoor sports footwear dominates the sports footwear market and is anticipated to occupy more than 47% of the overall market share by 2020. These sports shoes are designed for fast and easy movement and facilitate hiking, walking, aerobics, gym and training, running, and outdoor activities. An increase in the participation rates in outdoor activities and high awareness of leading a healthy and active life will propel the market’s growth over the next four years. The athleisure footwear segment accounted for a market share of over 27% in the global sports footwear market in 2015 and is expected to maintain its dominant position in the market during the forecast period.
