After French Tech (for start-ups), French Touch (for luxury goods), meet French Fab, the latest label in the “Made in France” brand stable. The new moniker introduced by Bruno Le Maire on Monday in Paris applies exclusively to manufacturing, spanning small businesses to conglomerates. France’s Public Investment Bank is leading the project.
The launch couldn’t have come at a better time for the government, a bright spot amid turbulent industry news. France’s leadership had drawn criticism in recent days for its handling of two delicate industrial files: the rail-business merger between Alstom and Siemens – seen as disproportionately favouring the German firm – and Italian shipbuilder Fincantieri’s purchase of what is effectively a controlling stake in STX France and Saint-Nazaire’s shipyards last Thursday – the upshot being a sector that needs to look abroad for help.
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