Manufacturers across the nation are facing an industry-wide workforce shortage. Between the aging workforce and fewer graduates seeking careers in the trades, the gap is growing, rapidly. The struggle to attract and retain talent is evident. Industry leaders are asking: How do manufacturers in the modern age create an appealing culture for the next generation?
Fortunately for leaders in manufacturing, the business world at large has invested heavily in identifying ways to better engage millennials in the workforce. To better understand the ways in which an organization can speak to the millennial generation, start by understanding their motivation.
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