HANGZHOU, CHINA--Having rolled out its "new retail" strategy, Alibaba Group now has set its sights on helping the manufacturing industry transform and prepare for upcoming threats and opportunities the market will face.
"New manufacturing" would see traditional business-to-consumer manufacturers transition to deliver experiences and more personalised services, driven by consumer expectations, said Alibaba's co-founder and executive chairman Jack Ma, who was speaking Wednesday at the Chinese vendor's computing conference here.
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While new retail was a melding of offline and online consumer experiences, new manufacturing was a culmination of manufacturing and services industries, Ma said.