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Salesforce doubles down on verticals, launches Manufacturing and Consumer Goods Clouds

on September 16, 2019, 07:04 am MDT

As legacy industries make the migration to cloud-based, digital solutions to run and grow their businesses, Salesforce is hoping that it will get a cut of the action when it comes to their IT investments. The CRM giant has been doubling down on building specialised solutions for individual industry verticals, and today, it is unveiling new business units dedicated to not one but two of them, manufacturing and consumer goods.

The Manufacturing Cloud and Consumer Goods Cloud, as the two new products are called, are the latest in a list of other vertical-specific products that the company has created. Other verticals targeted to date include finance, healthcare, media, non-profits, and retail.

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